We're taking on a limited number of clients to join our active portfolio and help you as a business realize the untapped potential of organic content marketing through authentic voice capture and strategic social media growth.
As a business owner, you know you need to build your personal brand, but you have a core business to focus on. It's time to stop wearing all the hats and allow me to take on the heavy burden of boosting your brand's presence through strategic LinkedIn/X content, newsletters, and authentic engagement.
With 90+ million views generated across clients and a proven track record of delivering real business results, I've helped founders across numerous verticals achieve remarkable growth - from health founders gaining 10,000 followers in 2 weeks to finance professionals closing $14k in their first month of posting.
• They chase only virality which does nothing for the personal brand
• They engage with everyone and are left with an audience but no ICP
• They quit right before results start to compound
• They outbound with generic sales messages
Strategic content that builds authority
Targeted engagement with your ideal audience
Long-term compound growth approach
Authentic relationship building
Week 1: Discovery & Strategy
• 90-minute voice capture interview
• Brand audit and competitor analysis
• Content calendar creation
Week 2-4: Content Creation & Optimization
• Approved posts published
• Continuous drafting & review
• Bi-weekly strategy calls (~30 minutes)
Ongoing: Continuous Improvement
• Monthly engagement rate reviews
• Strategy pivots based on data
• Result: Consistent, authentic content that compounds into real business results
Trusted by clients worldwide and featured in:
Been introduced to Lewis at Underdog Socials when I took my steps into entrepreneurship, ever since he has helped me with professional advice en friendship that helps me make impact. Recently, we decided to formalize these efforts following his own entrepreneurial journey; and every day he’s helping me reach my objective of bringing my content to 1 million+ decision makers so they can make better decisions about managing risk.
— Gert-Jan Bruggink, CEO of Venation
We've been working with Lewis for a while
now, and he’s been a great addition to our
team. His writing is always spot on and
engaging, which really helps bring our
tourism publication, Highlandguide.co.uk, to life.
He’s reliable and meets deadlines without any
fuss, and I genuinely enjoy collaborating with
him. If you need someone who delivers
quality content, Lewis is your guy.
— Highland Guide Magazine
FREQUENTLY ASKED QUESTIONS
How do I know this will work for my business?
We offer a 7-day cooling-off period if you decide our approach isn't the right fit for your business. Additionally, for our X content strategy, we guarantee your posts will reach 100,000 impressions - we'll keep working until we hit that milestone at no extra charge.
When Can We Start?
We typically onboard new clients within 1-2 weeks of starting. This gives us time for proper strategy development and voice analysis to ensure we hit the ground running.
What if I don't have time for calls and content reviews?
Our process is designed for busy executives. After the initial 90-minute voice capture, you have flexible options: 30-minute bi-weekly strategy calls, or work completely asynchronously if you prefer. Many clients simply drop voice notes when they have feedback or new directions.
What if I'm uncomfortable with someone posting in my name?
We never post without your approval. Every single post is sent to you for review before it goes live. This is typically done in batches to make the review process efficient - you'll get 3-5 posts at once to approve rather than constant individual notifications. You have complete control over what represents your voice and brand.
When can I get started?
Right away! As of May 2017, the app is out of beta and our community is growing by dozens of members each week. In fact, we'd recommend joining as soon as possible—we won't be able to maintain the low introductory price forever.
How quickly will I see results?
Results vary by platform. On LinkedIn, we typically see impression improvements within 2-3 weeks as it responds well to consistent, professional content. X is more nuanced - we'll likely grow your followers immediately, but for significant organic reach improvements, you typically need 1-2 months of consistent posting before the algorithm starts amplifying your content more broadly. We focus on building sustainable, long-term growth rather than quick vanity metrics.
How is this different from hiring a VA or using AI tools?
You absolutely can use VAs and AI - but you'll need to spend significant time training your VA to write like you and understand your industry nuances. With AI, you'll need to do extensive editing and add the subtle touches that prevent your content from becoming generic "slop" that blends into the noise. We've already done that heavy lifting - the 90-minute voice capture means we understand exactly how you communicate from day one, and our industry experience means your content stands out rather than sounding like everyone else's AI-generated posts.
Do you use AI in your processes?
Yes, AI is part of our workflow for efficiency, but every piece of content is finalized by hand to ensure those human nuances are captured and crafted accordingly. We use AI as a tool to speed up our process, not as a replacement for authentic voice capture and strategic thinking. The final content you receive has been carefully refined to match your specific communication style and industry expertise.
Perfect for getting started with strategic social presence
What You Get:
• LinkedIn/X Content Creation (3-5 posts weekly)
• Voice capture & strategy development
• Bi-weekly strategy calls
• Monthly performance reporting
Complete social media domination package
What You Get:
• 3 long-form posts per week (LinkedIn/X)
• 20 short-form posts per week (X only)
• Strategic commenting (50+ daily across your network on X)
• Voice capture & strategy development
• Bi-weekly strategy calls
• Monthly performance reporting
$4,000 PCM
End-to-end content marketing ecosystem
Everything in Professional PLUS:
• Newsletter creation & management
• Lead magnet development
• Nurture automation setup
• Weekly newsletter content
• Growth consultancy beyond socials
• Monetization strategy development
Why Newsletters Matter:
• Own your audience beyond the algorithms
• Proven track record: grew AnywhereIncome.xyz to 11,000+ subscribers
• Direct line to your most engaged prospects
• Higher conversion rates than social media alone
©2025 Underdog Socials